Aquinas Institute

Pop-Up Annual Giving Mail Package

The Mission: To create a unique annual giving piece that would serve as a keepsake for alumni and donors of the Aquinas Institute in Rochester, NY.

Client: Anita Nagel, director of Annual Giving at Aquinas Institute

The results: The pop-up card was a huge hit with the client, AQ alumni and donors alike.

Inside view of the pop-up showing the folding mechanism

Landmark Newsletter

I handle the layout and design of the Aquinas Landmark, the official quaterly publication for Aquinas Institute Alumni, Family & Friends.


Generations Mailer

This was a mail piece directed at generations of Aquinas Alumni. The final page of the inside booklet was customized to whichever era the alumni graduated in. For instance, if the alumni graduated in 1977, their booklet would contain the 70s page which featured photos and a student quote from the 1970s. The mailing list featured alumi from 6 different decades, and we included a generic category for packages being sent to non alumni.

This is the last page of the inner booklet, which featured 7 different variable pages that were displayed based upon the recipient’s graduation era.