Logo Design
I created this logo for Beasley College Consulting, a Michigan based company that was looking to spruce up their identity. Over the course of several weeks, I went back & forth with the client to come up with a design they were very happy with in the end.
Below are some images of my design process for this logo project.
STEP 1 – RESEARCH & HAND SKETCHING
I began with research and coming up with a concept first. I then sent the client some rough sketches with an explanation of the concept to see what they thought fit best.
STEP 2 – DIGITAL DEVELOPMENT
After gathering feedback from the hand sketches, I began refining the logo digitally.
STEP 3 – COLOR PALETTE REFINEMENT
We were struggling to come up with a color scheme the client was happy with, so she picked some palettes from an online site and I then applied them to her final logo choice. She then selected her final logo from here.
Website (Currently a Work in Progress)
